Nils Christian Hoffmann Joined the KCG

On October 1st, Nils Christian Hoffmann joined the KCG as a PhD researcher. He mainly works on the research project “cross-cultural differences in the perception of corporate social responsibility and consumer social responsibility along global supply chains” led by Prof. Ludger Heidbrink and Prof. Stefan Hoffmann. He finished his Master studies in Business Administration with focus on marketing and innovation management in June 2016 at the Christian-Albrechts-University of Kiel. Prior to his work at the KCG, Nils Christian Hoffmann worked as a student assistant at both the Kiel Institute for the World Economy and the Christian-Albrechts-University of Kiel. His research foci and interests lie in the fields of intercultural marketing, consumer ethics and consumer psychology.