KCG External Research Fellow Michael Lee Visits Kiel

Dr. Michael Lee, Senior Lecturer of Marketing at the University of Auckland Business School and KCG External Research Fellow, visits the University of Kiel (CAU) and KCG in the last November week of 2018. His research focusses on brand avoidance, consumer resistance and activism, and, most notably, anti-consumption. He is also Director of the well-known International Centre of Anti-Consumption Research (ICAR) at the University of Auckland. Lee’s research topics are closely related to the research interests of the KCG researchers, particularly Prof. Dr. Stefan Hoffmann (CAU and KCG) and Nils Christian Hoffmann (CAU and KCG). His visit is expected to foster discussions with both KCG colleagues to explore future research cooperation opportunities.

During his visit in Kiel, Lee will also teach a two-day PhD course on anti-consumption and its role in marketing. In this course, he will present recent academic findings in this field and discuss them and their implications for marketing with the students. In the two-day course that will be held on November 29-30, 2018, students are given an excellent opportunity to discuss this highly relevant topic with an internationally renowned expert. Additionally, Lee will take part in an internal doctoral workshop on transformative consumer research that is co-organized by Stefan Hoffmann and Prof. Dr. Ingo Balderjahn from the Potsdam University.