Nils Christian Hoffmann

PhD researcher, Kiel Centre for Globalization
Chair of Marketing, Christian-Albrechts-University of Kiel
Email: nils.hoffmann@bwl.uni-kiel.de
Tel.: +49 (0)431 880-3614

Research Interests:

  • Intercultural Marketing
  • Consumer Ethics
  • Consumer Psychology

 


Virtue Ethics between East and West in Consumer Research: Review, Synthesis and Directions for Future Research

19th November 2021
KCG Secretary
Authors: Guli-Sanam Karimova, Nils Christian Hoffmann, Ludger Heidbrink, Stefan Hoffmann (Journal of Business Ethics, 2020, 165: 255–275)

This literature review systematically synthesizes studies that link consumer research to differences and similarities in virtue ethics between the East and the West, with a focus on early Chinese and ancient Greek virtue ethics. These two major traditions provide principles that guide consumer behavior and thus serve as a background to comparatively explain and evaluate the ethical nature of consumer behavior in the East and the West[...]

Der Defining-Issues-Tests (DIT) in der wirtschaftswissenschaftlichen Konsumforschung Die empirische Analyse von Konsumdilemmata

19th November 2021
KCG Secretary
Authors: Nils Christian Hoffmann, Sebastian Müller (Wirtschaftswissenschaftliches Studium, 2021, 50(9): 4-9)

Der auf der kognitiven Entwicklungstheorie moralischen Urteilens von Kohlberg basierende Defining Issues Test (DIT) ist eine Methode, mit der sich Aussagen über die moralische Urteilsfähigkeit von Individuen treffen lassen. Mit Hilfe verschiedener Indizes können Handlungsdilemmata empirisch untersucht werden und so neue Impulse für die wirtschaftswissenschaftliche Forschung gewonnen werden[...]

Chain of Blame: A Multi-Country Study of Consumer Reactions towards Supplier Hypocrisy in Global Supply Chains

23rd March 2020
KCG Secretary
Authors: Nils Christian Hoffmann, Juelin Yin, and Stefan Hoffmann (Management International Review, 2020, Vol. 68, 247-286)

Recent research identified firms’ hypocritical behavior as a major threat to their reputation among consumers. This paper expands the dyadic relationship to a triadic relationship, integrating the hypocritical behavior of suppliers in global supply chains. Introducing a chain of blame[…]

Virtue Ethics Between East and West in Consumer Research: Review, Synthesis and Directions for Future Research

14th November 2019
KCG Secretary
Authors: Guli-Sanam Karimova, Nils Christian Hoffmann, Ludger Heidbrink and Stefan Hoffmann (Journal of Business Ethics, 2019)

This literature review systematically synthesizes studies that link consumer research to differences and similarities in virtue ethics between the East and the West, with a focus on early Chinese and ancient Greek virtue ethics. These two major traditions provide principles that guide consumer behavior and thus serve as a background to comparatively explain and evaluate the ethical nature of consumer behavior in the East and the West. The paper first covers Eastern and Western[…]

KCG Researchers Joined 2019 Academy of International Business Conference in Denmark

11th July 2019
KCG Secretary
KCG Fellow Nils Christian Hoffmann presented his recent research work “Chain of Blame: How Eastern and Western Consumers Account for Supplier Hypocrisy in Global Supply Chains” at the 2019 Academy of International Business (AIB) Conference on June 24-27 in Copenhagen, Denmark and received valuable feedback and suggestions. The paper is a joint work with Prof. Dr. Stefan Hoffmann (Kiel University and KCG) and Prof. Juelin Yin Ph.D. (Sun Yat-Sen University and KCG). Juelin Yin joined the workshop as well[…]

KCG Co-hosted the Consumer Social Responsibility Workshop in Kiel, Germany

2nd July 2019
KCG Secretary
KCG was pleased to co-host the successful workshop “Consumer Social Responsibility” on May 23 – 24. At the workshop which took place at the Science Park (Wissenschaftspark) in Kiel, Germany, senior and junior scientists from Germany and abroad presented their ongoing related projects and discussed the scientific, social and political relevance of Consumer Social Responsibility (ConSR) and its relation to the very established concept of Corporate Social Responsibility[…]

KCG Researchers Participated in the CASS-IfW Workshop 2019 on Global Challenges and Solutions

31st May 2019
KCG Secretary
The Kiel Institute for the World Economy, one of the scientific partners of KCG, organised an academic workshop with the Chinese Academy of Social Sciences (CASS) in cooperation with the Global Solutions Initiative on April 16, 2019 in Kiel Germany. Under the overarching theme “Global Challenges and Global Solutions”, more than 40 scholars, including a 20-person CASS-Delegation […]

KCG will Co-organise a Workshop on Consumer Social Responsibility on May 23-24 in Kiel

25th April 2019
KCG Secretary
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KCG works on an interdisciplinary research agenda that analyses the economic and social consequences of global supply chains, focusing particularly on related ethical issues. One key aspect here is the role of consumers and their social responsibility along the global supply chains. The KCG Project “Cross-cultural differences in the perception of corporate social responsibility and consumer social responsibility along global supply chains” thus aims at analysing, amongst others, how consumers in[…]

KCG External Research Fellow Michael Lee Visits Kiel

29th November 2018
KCG Secretary
Dr. Michael Lee, Senior Lecturer of Marketing at the University of Auckland Business School and KCG External Research Fellow, visits the University of Kiel (CAU) and KCG in the last November week of 2018. His research focusses on brand avoidance, consumer resistance and activism, and, most notably, anti-consumption. He is also Director of the well-known International Centre of Anti-Consumption Research (ICAR) at the University of Auckland. Lee’s research topics are closely[…]

KCG Researchers Joined the 2018 ICAR Symposium “Anti-Consumption – beyond Boundaries” in Spain

15th November 2018
KCG Secretary
The 2018 ICAR Symposium with the overarching theme “Anti-Consumption – beyond boundaries” took place on November 9-10, 2018 in Almería, Spain. ICAR, the International Centre of Anti-Consumption, is a network hosted by the University of Auckland (New Zealand) and led by Dr. Michael Lee, KCG External Research Fellow. It is a network of academics, practitioners, and social scientists from different countries who are interested in investigating and better understanding anti-consumption. Lee did not only co-organise the symposium with colleagues from the University of Almería but also gave a presentation based on his current research concerning choice overload and consumers’ boycott behaviour[…]

Science Jazz in New Orleans! KCG Researchers Joined 2018 AMA Winter Academic Conference in New Orleans, USA

22nd March 2018
KCG Secretary
KCG Researchers, Nils Christian Hoffmann, Prof. Dr. Stefan Hoffmann, and Guli-Sanam Karimova, participated in the 2018 AMA Winter Academic Conference from February 23rd to 25th 2018 in New Orleans, Louisiana (USA). There they presented their first scientific results from the KCG project “Cross-cultural differences in the perception of corporate social responsibility and consumer social responsibility along global supply chains”[…]

Leibniz President Matthias Kleiner visited Kiel Centre for Globalization

1st February 2018
KCG Secretary
Prof. Dr. Matthias Kleiner, President of the Leibniz Association, visited Leibniz ScienceCampi in Kiel on Jan. 31, 2018. His visit started with two morning meetings with Prof. Dr. Sonja Peterson, Scientific Director of the Kiel Institute for the World Economy, and most of the research members of the Kiel Centre for Globalization led by Prof. Holger Görg, Ph.D., KCG Managing Director. Prof. Kleiner was accompanied by Dr. Bettina Böhm (Secretary-General), Dr. Kristina Hahn (Advisor) and Dr. Felix Kießling (Advisor) for visiting KCG […]

Nils Christian Hoffmann Visited PhD Seminar on Cross-Cultural Research Methodology in Finland

8th June 2017
KCG Secretary
With intensifying globalization over the past decades, there is an increasing interest in cross-cultural, cross-national and cross-disciplinary management research. Methods and methodology for such comparative studies require special knowledge and analytical skills. Researchers involved need to be familiar with these research methods and even need to be able to create novel methods and techniques on their own to carry out valid, reliable, and trustworthy cross-cultural research analyses. The empirical design is expected to be even more complicated, when transitional and developing economies are included for analysis[…]