Prof. Dr. Dr. Ulrich Schmidt

Ulrich Schmidt

Professor of Economics, Christian-Albrechts-University of Kiel
Head of Research Centre “Global Cooperation and Social Cohesion”, Kiel Institute for the World Economy
Email: ulrich schmidt@ifw-kiel.de
Tel.: +49(0)431-8814-337

Expertise:

  • Experimental Economics
  • Behavioural Finance
  • Decision Theory
  • Welfare Analysis

Too Cold to Be Skeptical: How Ambient Temperature Moderates the Effects of CSR Communication

19th November 2021
KCG Secretary
Authors: Wassili Lasarov, Robert Mai, Jan S. Krause, Ulrich Schmidt, Stefan Hoffmann (Ecological Economics , 2021, 183, Article: 106943)

Consumer reactions to firms' corporate social responsibility (CSR) communication range from favorable approval to outright skepticism toward the company. This paper contributes to the CSR literature by introducing a so-far overseen but relevant variable that helps to explain why consumer sometimes react positively and sometimes negatively to CSR communication: the ambient temperature[...]