Dr. Michael Lee

KCG External Research Fellow
Senior Lecturer of Marketing
University of Auckland Business School
Email:msw.lee@auckland.ac.nz

Research Interests:

  • Anti-Consumption and Consumer Resistance
  • Brand Avoidance
  • Innovation Resistance
  • Dissatisfaction and Complaining Behaviors
  • Waste Utilisation

KCG Involved in a New DFG Project on Social and Vicarious Consumer Animosity

28th August 2019
KCG Secretary
Prof. Dr. Stefan Hoffmann (KCG and Kiel University) will lead a new research project “Me, we, and them: A context-sensitive model of social and vicarious consumer animosity (ME-WE-THEM)”, in cooperation with Prof. Dr. Oliver Trendel (Grenoble Ecole de Management) and Prof. Dr. Robert Mai (Grenoble Ecole de Management). Two further KCG Research Fellows will be[…]

KCG External Research Fellow Michael Lee Visits Kiel

29th November 2018
KCG Secretary
Dr. Michael Lee, Senior Lecturer of Marketing at the University of Auckland Business School and KCG External Research Fellow, visits the University of Kiel (CAU) and KCG in the last November week of 2018. His research focusses on brand avoidance, consumer resistance and activism, and, most notably, anti-consumption. He is also Director of the well-known International Centre of Anti-Consumption Research (ICAR) at the University of Auckland. Lee’s research topics are closely[…]

KCG Researchers Joined the 2018 ICAR Symposium “Anti-Consumption – beyond Boundaries” in Spain

15th November 2018
KCG Secretary
The 2018 ICAR Symposium with the overarching theme “Anti-Consumption – beyond boundaries” took place on November 9-10, 2018 in Almería, Spain. ICAR, the International Centre of Anti-Consumption, is a network hosted by the University of Auckland (New Zealand) and led by Dr. Michael Lee, KCG External Research Fellow. It is a network of academics, practitioners, and social scientists from different countries who are interested in investigating and better understanding anti-consumption. Lee did not only co-organise the symposium with colleagues from the University of Almería but also gave a presentation based on his current research concerning choice overload and consumers’ boycott behaviour[…]

External Research Fellows Join the KCG

27th July 2017
KCG Secretary
KCG Logo

Nine excellent researchers from different universities and research organizations join the KCG as External Research Fellows: Prof. Alexander Wright Cappelen Ph.D. (Norwegian School of Economics, Norway), Prof. Sourafel Girma Ph.D. (University of Nottingham, UK), Prof. Dr. Stephan Kroll (Colorado State University, US), Dr. Michael Lee (University of Auckland Business School, New Zealand), Dr. Birgit Meyer (University of Vienna, Austria), Prof. Dr. Philipp M. Richter (Technische Universität Dresden, Germany), Adnan Seric Ph.D. (UNIDO, Austria), Prof. Ulrich Wagner Ph.D. (University of Mannheim, […]