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Prof. Juelin Yin Ph.D.

KCG External Research Fellow
Department of Business Administration
Sun Yat-Sen University
Email: yinjuelin@gmail.com

 Research Interests:

  • Corporate Social Responsibility
  • Ethical Consumption
  • Sustainability
  • Social Entrepreneurship

A New KCG Study on Consumer Reactions towards Supplier Hypocrisy in Global Supply Chains

24th March 2020
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  • News
Garment Factory
Challenged by the contemporary, strongly competitive, marketplace, companies have increasingly tried to build up resilient relationships with their customers. Many of them engage in corporate social responsibility (CSR) as an essential channel to improve a brand’s reputation and to strengthen consumers’ confidence and trust towards the firm[...]

KCG Researchers Visit Sun Yat-Sen University in Guangzhou, China

21st October 2019
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  • News
KCG Researchers, Prof. Dr. Stefan Hoffmann and Nils Christian Hoffmann, visit Prof. Juelin Yin, Ph.D. (KCG External Research Fellow) and her colleagues at the Sun Yat-Sen University in Guangzhou, China this October. The visit, following Juelin Yin’s research stay at the Kiel University last year, aims at facilitating their discussions and research cooperation in the future[...]

KCG Researchers Joined 2019 Academy of International Business Conference in Denmark

11th July 2019
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  • News
KCG Fellow Nils Christian Hoffmann presented his recent research work “Chain of Blame: How Eastern and Western Consumers Account for Supplier Hypocrisy in Global Supply Chains” at the 2019 Academy of International Business (AIB) Conference on June 24-27 in Copenhagen, Denmark and received valuable feedback and suggestions. The paper is a joint work with Prof. Dr. Stefan Hoffmann (Kiel University and KCG) and Prof. Juelin Yin Ph.D. (Sun Yat-Sen University and KCG). Juelin Yin joined the workshop as well[…]

KCG Seminar by Juelin Yin on Business Ethics in China

17th May 2018
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  • News
Since its open-door policy in the late 1970s, China has been more and more strongly integrated into the world economy. For the fact that China is nowadays an important player in the world economy and in global supply chains, academics and different stakeholders in the world are more and more interested in gaining insights into how firms do business in China. How business ethics are realized in practice, is one of the focused topics here[…]

External Research Fellows Join the KCG

27th July 2017
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Nine excellent researchers from different universities and research organizations join the KCG as External Research Fellows: Prof. Alexander Wright Cappelen Ph.D. (Norwegian School of Economics, Norway), Prof. Sourafel Girma Ph.D. (University of Nottingham, UK), Prof. Dr. Stephan Kroll (Colorado State University, US), Dr. Michael Lee (University of Auckland Business School, New Zealand), Dr. Birgit Meyer (University of Vienna, Austria), Prof. Dr. Philipp M. Richter (Technische Universität Dresden, Germany), Adnan Seric Ph.D. (UNIDO, Austria), Prof. Ulrich Wagner Ph.D. (University of Mannheim, […]



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