Dr. Wassili Lasarov

Postdoc Researcher, Kiel Centre for Globalization
Chair of Marketing, Christian-Albrechts-University of Kiel
Email: lasarov@bwl.uni-kiel.de

Research Interests:

  • Transformative Consumer Research
  • Cross-cultural Consumer Research
  • Consumer Psychology
  • Social Psychology

Indirect Rebound Effects on the Consumer Level: A State-of-the-art Literature Review

19th November 2021
KCG Secretary
Authors: Hanna Reimers, Anke Jacksohn, Dennis Appenfeller, Wassili Lasarov, Alexandra Hüttel, Katrin Rehdanz, Ingo Balderjahn, Stefan Hoffmann (Cleaner and Responsible Consumption, 2021, Vol. 3, Article: 100032)

Indirect rebound effects on the consumer level occur when potential greenhouse gas emission savings from the usage of more efficient technologies or more sufficient consumption in one consumption area are partially or fully offset through the consumers’ adverse behavioral responses in other areas[...]

Too Cold to Be Skeptical: How Ambient Temperature Moderates the Effects of CSR Communication

19th November 2021
KCG Secretary
Authors: Wassili Lasarov, Robert Mai, Jan S. Krause, Ulrich Schmidt, Stefan Hoffmann (Ecological Economics , 2021, 183, Article: 106943)

Consumer reactions to firms' corporate social responsibility (CSR) communication range from favorable approval to outright skepticism toward the company. This paper contributes to the CSR literature by introducing a so-far overseen but relevant variable that helps to explain why consumer sometimes react positively and sometimes negatively to CSR communication: the ambient temperature[...]