Tinka Krüger Joins KCG in September 2019

Tinka Krüger joins the Kiel Centre for Globalization as a KCG Fellow in September 2019. She is also a PhD researcher at the Department of Marketing of the Kiel University. Krüger is working on a new DFG project “Me, we, and them: A context-sensitive model of social and vicarious consumer animosity (ME-WE-THEM)” that is led by Prof. Dr. Stefan Hoffmann (KCG Co-Head and Kiel University).

Krüger holds a Master’s degree from the Kiel University with special interest on marketing and supply chain management. Her research interests lie in cross-cultural marketing and consumer psychology.